FTC Updates Guidelines for Making Proper Disclosures in Digital Advertising

By on May 2, 2013

by Jorge R. Arciniega, Elisabeth Malis Morgan and Heather Egan Sussman

The U.S. Federal Trade Commission (FTC) released updated guidance on how to make online advertising and marketing disclosures “clear and conspicuous” to avoid consumer deception.  The guidelines affect the structure and format of digital advertisements and marketing initiatives such as the use of endorsements and testimonials.

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